About The BT Group
Founded in 2011, The BT Group is an independent music and entertainment company operating at the intersection of music, talent, culture and creative enterprise.
Built on a passion for discovering talent and creating meaningful cultural experiences, we bring together artists, producers, industry professionals and creative partners to develop opportunities that extend beyond music.
Our work spans artist management and development, music production and distribution, publishing, live events, brand partnerships and marketing.
From developing emerging talent to supporting internationally recognized artists and producing experiences that bring communities together, The BT Group is committed to creating, connecting and advancing the culture.
We don't just follow the culture. We help create it.
Curators of the Culture
Artist Management & Development
We help artists define their vision, strengthen their brands, navigate their careers, and pursue opportunities that support sustainable growth.
Live Events & Experiences
We create and produce events that bring people together through music and culture, from artist showcases and nightlife experiences to signature events and international activations.
Publishing & Creative Partnerships
We support the business and creative opportunities surrounding music and intellectual property, working to help creators build lasting value from their work.
Music Production & Distribution
We support the development, release, and distribution of music, helping creative work reach new listeners and audiences across platforms and markets.
Brand Partnerships & Marketing
We connect talent, brands, and audiences through strategic marketing, creative direction, promotional campaigns, and culturally relevant collaborations.
Artist-First. Culture-Led.
Our role is to help artists and creative partners navigate the business, identify opportunities, develop their brands, and move toward their goals with clarity and purpose.
We bring strategic thinking, personal attention, and a collaborative approach to every partnership. We take the work seriously, respect the creative process, and focus on building opportunities that extend beyond a single release or event.
Your vision. Our partnership. A bigger platform for what's possible.
Individual Vision. Every artist has a distinct voice, ambition, and story. We build around those differences.
Creative Thinking. We connect artistic vision with the planning, partnerships, and business strategy needed to move projects forward.
Relationship Building. We value trust, communication, preparation, and collaboration in the relationships we build.
A Global Perspective. We look for opportunities that connect local talent and cultural movements with audiences around the world.